At the level of effective field theory it is possible to establish analogies between non-gravitational and gravitational systems. For example, first order perturbation equations in an analogue gravity model can be written as a wave equation in a curved spacetime. Perhaps the most intriguing application of analogue gravity systems is the possibility to experimentally investigate open questions in semi-classical quantum gravity, such as the black hole evaporation process. I will briefly discuss our recent black hole experiment, which demonstrates the universality of the Hawking process. If time permits, I will discuss the possibility to extend the analogue gravity programme, and outline the necessary steps towards full quantum gravity experiments.