I review the best-matching construction, and the striking properties of a Jacobi-type action first introduced by Baierelein, Sharp and Wheeler. The simplest theories compatible with such an action principle must have a universal light-cone and gauge symmetry. I also describe the implementation of three-dimensional conformal symmetries on the basis of the BSW action, which gives a first-principles derivation of York's solution of the initial value problem in General Relativity.